category:
Kids entertainment
services:
Brand identities
date:
2026
team:
Graphic Design
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Description & Defining
Fun Ta Zia is a vibrant kids’ brand universe designed to turn everyday moments into playful, magical experiences. Through colorful characters, dreamy worlds, reward tokens, packaging, and interactive touchpoints, the identity creates a joyful world where children can play, imagine, explore, and connect.
Challenge & solutions
making kids feel the brand — not just see it.”
The challenge was to create a brand system that felt playful, original, and emotionally connected to children, while still being flexible enough to live across toys, packaging, play zones, digital games, and everyday family moments. Instead of building a simple toy identity, we created a full Fun Ta Zia universe: characters with clear purposes, magical places, collectible reward tokens, and branded touchpoints that turn ordinary moments into play. This solution helped the brand move beyond visuals into an expandable experience where kids can discover, create, collect, move, and connect.
